Guidelines for navigating
Toddlers' Media Consumption
TEAM COMPOSITION
Oindrila Mustafee
Kavya Judy
KEY ROLE
Research
UX Design
Prototyping
Testing
Research
At first, I started with a heuristic analysis of the current product to understand it in more depth.
LITERATURE REVIEW
"Exposure to screen-based media is almost universal in urban Indian toddlers 15-18 months of age, starting
as early as by 2 months of age.
Majority of the parents were not concerned about the screen time of their children."
-Meena, P., Gupta, P. and Shah, D. (2020) ‘Screen Time in Indian children by 15–18 months of age’, Indian Pediatrics, 57(11)
BACKGROUND
BACKGROUND
"The average age of screen viewing
has fallen over the past decades from 3 to 5 years to 12–18 months.
Indian parents are nurturing screen
addiction in toddlers’ parents who provide smartphone or digital gadgets to toddlers while feeding them. This habit can not only make them sedentary also push them in digital addiction, childhood obesity leads to high cholesterol."
-Velumani, S., Panchal, M., & Patel, B. (2021). Screen dependency versus child nourishment among toddlers: A correlational study. Indian Journal of Psychiatric Nursing, 18(2)
OPEN MIND MAP PHASE 1
BACKGROUND
For the first one, a board kept in the girls’ hostel canteen
OPEN MIND MAP PHASE 1
BACKGROUND
For the second one, we took a board and asked people to write down any thoughts they had regarding the topic
INTERVIEWS
We prepared a quesyionnaire based on all the data we had collect and tried to make it as concise as possible, while also generating valuable insights.
INFORMATION ARCHITECTURE
RESULTS
Conclusions
Parents find the limited use of phone beneficial for the kid’s development
Parents have observed that listening to rhymes and poems on the internet has helped them in developing their speech faster. They find it easy to control the content their child is exposed in Youtube Kids. Even though there are studies that clearly show that children under five should not have more than 1hr of screen time, parents are unaware of it. They treat their toddlers like teenagers.
Even under the watchful eyes of parents, toddlers are being exposed to content that is above their age group
It was observed that even when parents are soo careful with their toddler they are watching thing like make-up videos or even horror stories.
What seems like faster mental development might be harmful in hindsight
Faster emotional development in kids might make parents happy and look at it as a seemingly healthy thing, but might expose kids to the darker sides of the psyche which is an inevitable side effect of maturity
Toddlers are binge watching as compared to having a fixed schedule for their favourite show
On Televisions, we have a specific time when our favorite show comes on while on YouTube kids, you can watch your favourite content creator’s as much as we want, there is no limit to content.
The sample set of parents we interviewed was highly educated, financially secure
The parents interviewed had the ability to understand the importance of playing outside, restricting screen time and had the resources to make sure these were being maintained
Solution
IDEATION
We set a timer and started jotting down ideas - not eliminating anything, just putting down whatever came to our mind
Guidelines
Once we were satisfied we combined and found our ideations could be grouped under 3 main categories
MENTAL DEVELOPMENT
Emerging technologies should be used to be able to monitor the child’s development at different phases of their growth
Whatever platform the child interacts with should make them interact with their surrounding environment
RESTRICT BINGING
Limit the content accessible to kids in a (day/week) particular time frame
Help parents interact with the kids more so as to develop better parent child relationship
AGE APPROPRIATION
Labeling and categorizing content age wise should be stricter, AI can be used for the process
Penalization of channels showing content that is not recommend for toddlers
Redesigned screens of YouTube Kids implementing these guidelines will be posted soon
Check out the other Projects
